Built on Data. Built for Restaurant Owners Who Deserve Honest Numbers.
MenuHelper is a free profit calculation tool for Indian cloud kitchen owners and restaurant partners on Swiggy and Zomato — built by someone who got tired of watching small food businesses lose money to fees they didn't know they were paying.
Our Mission
The Indian food delivery industry has a transparency problem. Swiggy and Zomato publish their commission rates — but what actually gets deducted from a restaurant's payout is significantly more complex than a single percentage. GST on commission, fixed per-order platform fees, promotional co-funding, and packaging deductions layer on top of each other in ways that are genuinely difficult to track without a structured calculation.
MenuHelper exists to fix that. Our mission is to bring full financial transparency to the fee structures of Indian food-tech platforms, so that every cloud kitchen owner and restaurant partner — regardless of their accounting background — can understand exactly what they keep from every order they fulfil.
Not estimates. Not round numbers. The actual rupee figure, calculated correctly, every time.
Why MenuHelper?
The problem started with a simple observation. Thousands of cloud kitchens across India are operating at a loss — not because of bad food, bad service, or bad management. Because of math they never did.
Most restaurant owners know their Swiggy or Zomato commission rate. What they typically don't account for is the 18% GST levied on that commission amount, which is a statutory charge and adds 4–5 percentage points to the real platform cost on every order. Add a fixed per-order platform fee of ₹5–₹10, and the headline "25% commission" silently becomes a 30%+ deduction before a single rupee reaches the kitchen.
As a Data Analytics professional, I see this kind of problem clearly: it's a calculation gap dressed up as a business problem. The data is all there — the commission rate, the GST slab, the fee structure — it just wasn't being assembled into a single, usable number for the people who needed it most.
So I built MenuHelper to do exactly that. A single page, no login, no subscription — just enter your numbers and instantly see what you actually keep from every order. It's the tool I wish had existed when I started analysing food-delivery business models, and it's the tool I'd want any restaurant owner to have before they decide whether a platform listing is profitable for them.
The core belief behind MenuHelper:
A restaurant owner who knows their real margin makes better decisions — on pricing, on menu design, on promotional participation, on whether to list on one platform or two. Data doesn't make those decisions for you. But it ensures you're not making them blind.
The Founder
Rajdip Roy
Founder · Data Analytics Professional · B.Tech IT, 2023
I graduated with a B.Tech in Information Technology in 2023 and went into Data Analytics — a field where the job is to turn complex, messy information into decisions that actually make sense. I work with data every day: cleaning it, modelling it, and translating it into something actionable.
MenuHelper grew out of a side project I was building to analyse Swiggy delivery data — the kind of work I find genuinely interesting. While building it, I kept running into the same problem: restaurant-level margin data was almost impossible to find because most restaurant owners hadn't calculated it. They knew their sales. They didn't know their profit.
That gap bothered me. Small food businesses in India — especially the wave of cloud kitchens that launched post-2020 — are operating in a market with razor-thin margins and very little financial tooling designed specifically for them. The big restaurant chains have accountants and analysts. The independent cloud kitchen owner in Tier 2 cities has a spreadsheet, if they're lucky.
MenuHelper is my attempt to change that. It won't solve every problem a restaurant faces — but it will make sure they're not losing money on math they could have done in two minutes. That feels like a worthwhile thing to build.
What We Stand For
Transparency Over Simplification
We show the full calculation — including GST on commission, fixed fees, and COGS — not a rounded number that hides the real cost. Restaurant owners deserve the complete picture.
Free, Forever
MenuHelper will always be free to use. The tool exists to solve a problem, not to monetise the people who have it. No account required. No data collected. Just the calculation.
Built for the Indian Market
Every input, every default value, every example in our blog content is built around the actual fee structures of Swiggy and Zomato in India — not generic global delivery platform averages.
Data-Driven, Not Opinion-Driven
Every claim in our content is backed by the same analytical rigour we apply to the calculator itself. We cite calculations, not conventional wisdom, and we update our numbers when the platforms change their structures.
Ready to see your real profit margin?
Use the MenuHelper calculator — free, instant, and built for your numbers.
Open the Calculator →